Job Description
Position:Brand Activation Manager
Company:Heineken
Location:Cazombo, Angola
Experience:5+ years in brand management, preferably in beverage sector
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Beverage Manufacturing
Department:Marketing
Salary:2,500,000 – 4,000,000 SSP per month
Vacancies:1
Company Overview
Heineken is a globally recognized brewer with a strong heritage of over 150 years. Operating in more than 190 countries, Heineken brings premium beer brands to diverse markets, including Angola where it has established a robust distribution network and local production facilities. The company is committed to sustainable growth, responsible consumption, and community development. As part of Heineken’s expansion strategy, the brand seeks innovative leaders who can drive consumer engagement and strengthen market share in emerging regions such as Cazombo. This role offers a unique platform for professionals seeking dynamic Career Opportunities in Angola within a multinational environment.
Job Overview
The Brand Activation Manager will lead the creation and execution of integrated marketing campaigns that resonate with local consumers while aligning with Heineken’s global brand standards. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams, agencies, and trade partners to deliver memorable brand experiences that boost sales and loyalty. This position is a key component of Heineken’s Hiring in Angola initiative, supporting the company’s ambition to become the leading beverage brand in the region. For more information about Heineken’s presence in Angola, visit https://angolajobsearch.com/.
Key Responsibilities
- Develop and implement localized brand activation plans that drive trial, awareness, and repeat purchase.
- Manage end‑to‑end execution of events, sponsorships, on‑premise activations, and digital experiences.
- Coordinate with sales, supply chain, and finance to ensure activation budgets are optimized and ROI is measured.
- Lead agency relationships, brief creative partners, and oversee production of assets.
- Analyze market trends, consumer insights, and competitor activities to refine activation strategies.
- Ensure compliance with Heineken’s brand guidelines, legal standards, and responsible drinking policies.
- Report performance metrics to senior leadership and recommend data‑driven improvements.
Required Skills
- Strong strategic thinking with a proven ability to translate insights into actionable campaigns.
- Excellent project management and multitasking capabilities.
- Creative storytelling and visual communication skills.
- Proficiency in digital marketing tools, social media platforms, and analytics software.
- Negotiation and stakeholder management experience.
- Fluency in Portuguese and English; knowledge of local dialects is a plus.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced qualifications such as an MBA or specialized certifications in brand management are advantageous and demonstrate a commitment to professional growth.
Experience
Candidates must have a minimum of five years of hands‑on experience in brand activation, experiential marketing, or trade marketing within the beverage or fast‑moving consumer goods (FMCG) sector. Prior experience working in emerging markets, especially within Angola or neighboring countries, will be highly valued.
Salary
The compensation package ranges from 2,500,000 to 4,000,000 SSP per month, reflecting the seniority of the role and the cost of living in Cazombo. Performance‑based bonuses and incentives are also part of the total rewards structure.
Benefits
- Comprehensive health and dental coverage.
- Retirement savings plan with employer contributions.
- Paid parental and annual leave.
- Employee discount program for Heineken products.
- Transportation allowance for commuting to regional offices.
Training
- Access to Heineken’s global learning platform for continuous skill development.
- Mentorship programs with senior brand leaders.
- Workshops on responsible drinking, sustainability, and digital innovation.
Working Environment
Heineken offers a collaborative, inclusive, and fast‑paced environment where creativity is encouraged. The Cazombo office provides modern facilities, flexible working arrangements, and a culture that celebrates diversity. Employees are empowered to take ownership of projects and contribute to the company’s broader mission of delivering great experiences responsibly.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining relevant achievements through the Heineken careers portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for virtual interviews followed by an on‑site assessment in Cazombo.
Equal Opportunity Statement
Heineken is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees feel valued, respected, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. This commitment aligns with Heineken’s broader goal of fostering Employment in Angola that reflects the rich cultural fabric of the nation.